In retail, building up your brand is crucial to your success. Brand identity is so much more than a good logo and a catchy tagline. It consists of everything from brand performance to store imagery.
How your retail or consultant space is laid out, can greatly impact how customers and clients engage with your brand. To achieve the right image, the first place to start is your company flooring. Here, you will discover how the right flooring can aid in strengthening brand identity.
The importance of the right flooring in business
The flooring in your business influences a customer or client’s first impression of your brand. Ideally, it should reflect your brand’s style and aid in customer experience. The flooring you choose adds texture, colour, and influences the overall ambience of your commercial space.
Think of your flooring as a blank marketing canvas; It can impact customer mood and perception.
Which flooring types are best for business?
There is a vast range of flooring types available today, but not all of them are suitable for business use. The best types of business flooring to consider include:
- Luxury Vinyl Tiles
- Carpet Tiles
- Engineered Wood
- Laminate
Luxury Vinyl Tiles are popular with modern businesses, offering real wood and stone effect designs at a fraction of the cost. They are easy to maintain, tough against wear and tear, and comfortable to walk on. You will also find them one of the easiest types of flooring to install by yourself.
Carpet tiles are good for offices, offering excellent durability and comfort. Always opt for commercial carpet tiles when installing them in your business. These are built with business requirements in mind. Although not as easy to install as click flooring, carpet tiles are much easier to handle than rolls of carpet.
Wood flooring is a great choice for businesses, whether installed in the office or reception, these tough floors boast beautiful aesthetics. You are sure to find a style to suit your brand in the vast choice of designs available. These floors look just like solid wood, yet their multi-layered construction gives them a tougher, easier to maintain design.
Laminate floors are a popular alternative to engineered wood flooring. Standard laminate floors won’t provide the same level of durability as an engineered wood floor. However, you can invest in commercial quality laminate which offers excellent durability.
Factors to consider when choosing business flooring
There are several factors you should consider prior to choosing the best business flooring. These include:
- Noise
- Durability
- Image
- Installation and maintenance
- Health and safety
If your business creates a lot of noise, you will want to look out for a floor that offers sound reduction properties. This is especially true in warehouse areas, or busy office environments.
If your business experiences high levels of daily foot traffic, you’ll also need a floor that offers excellent durability. Look out for Class 32 or Class 33 flooring, suitable for moderate and heavy commercial use.
If you are looking to boost your brand image, you’ll want a floor that complements it. Think about how you want your business to be perceived. If you want to be considered a leader in innovation, installing a unique, captivating design is recommended. There are many floors that let you mix and match different designs to create a fully unique flooring solution.
Installation and maintenance are other factors to look at. Click LVT floors tend to be the easiest to install. They also offer effortless maintenance. Similarly, they provide a hygienic, safe solution for businesses.
When trying to choose the right flooring for your business, always consider your company’s image. The above are some of the main things to look out for when selecting the best floor for your brand.
