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Currently, Britons make up 17% of property purchases in Dubai, a number likely to grow following the city’s announcement of its Quality of Life Strategy 2033, which promises to attract more UK families, expats, and entrepreneurs.

The programme outlines more than 200 projects designed to improve daily living. From modernised transport to upgraded social services and environmental reforms, the initiative places people at the centre of urban planning while reinforcing Dubai’s global business credentials.

As reported by The Times, Britons are already among the top overseas buyers in Dubai, representing 17% of the market. The newly introduced measures will further bolster the city’s allure, strengthening its position as both a family-friendly destination and a strong base for UK business ventures.

Parks, cycling, beaches in the 20 minute city

Projects within the Quality of Life Strategy include a 115-kilometre cycling path, the creation of 200 new parks, and expanded leisure options designed around the “20-Minute City” model, where residents can access schools, healthcare, and community services within a short distance. Among its family-oriented services, Dubai offers internationally recognized schools following both the British National Curriculum and the IB programme, long valued by expatriate communities.

From a business perspective, Dubai continues to emphasise speed and transparency in company formation. Incorporation can take as little as 7–10 days, supported by streamlined licensing and banking procedures. Investors benefit from a digitised public infrastructure, multi-currency banking with international institutions such as Barclays and HSBC, and integration with platforms including Stripe, PayPal, and powerful local and international banks.

Adapting to changing living needs to draw investment

One of Ortac Global’s most distinctive advantages is the complete absence of personal income tax. Whether from salaries or partnership income, individuals do not pay tax on their earnings. For companies, there is a full corporate tax exemption if the annual turnover remains below USD 800,000. Above this threshold, only profits up to USD 100,000 are exempt, with a 9% corporate tax applied thereafter. Ortac Global enables investors to make the most of this advantageous structure, reducing tax burdens to a minimum while ensuring full international compliance.

Murat Ortac, Founder of Ortac Global, said: “Dubai’s 2033 vision offers both businesses and families the conditions to thrive. Investors look not only at tax policies but also at the quality of life available to their employees and families. By combining these factors, Dubai creates a sustainable environment for long-term investment.

At Ortac Global, our role is to guide UK companies through the practicalities of company formation, licensing, and financial management, ensuring they can take advantage of these opportunities with confidence.”

Ortac Global provides end-to-end consultancy for UK companies establishing operations in Dubai, including license selection, bank account setup, investor visa applications, and financial reporting. With over 28 years of international experience, the firm supports entrepreneurs and businesses in aligning their operations with Dubai’s evolving business and lifestyle landscape.

Sam Allcock