Discerning travellers crave exclusivity. Whether it’s a jet-setting executive on a business trip or an affluent family seeking a curated holiday, luxury travellers yearn for more than just comfort. They seek experiences that reflect sophistication, and they prioritise accommodations with premium amenities that cater to their lifestyle. If you’re a property owner, you can easily capitalise on this lucrative market by understanding and investing in amenities.
The rise of the luxury rental
5-star hotels are no longer the sole option for high-end travellers. Nowadays, luxury Airbnb and holiday rentals have become incredibly popular alternatives that can offer more personalised experiences and features that go beyond your typical hotel stay.
Hosts catering to this market should elevate their offerings with premium amenities to ensure exceptional and memorable guest experiences. For instance, London Luxury Listings offers premium London townhouses with access to things like private saunas and home gyms, while Luxury Cottages is an online marketplace for luxury countryside lodges with amenities like hot tubs and games rooms.
But it’s not just about standout features. Luxury rentals also deliver thoughtful touches, such as customised welcome baskets, concierge services, and tailored recommendations for dining and local activities. A higher level of personalisation, combined with top-tier amenities, makes the difference between an ordinary holiday and an extraordinary one.
Luxury amenities that drive bookings
If you want to appeal to high-end holidaymakers as a property owner, you might want to consider incorporating these luxurious additions.
Private gyms and saunas
Health and wellness are non-negotiables for today’s travellers. Properties that offer private gyms prepped with modern equipment or relaxing saunas are better positioned to appeal to these more health-conscious holidaymakers. Saunas in particular are not only a symbol of luxury but also offer numerous health benefits, including stress relief and improved circulation. Exercise equipment like a Peloton or saunas like those from Nordic would make excellent additions.
High-speed WiFi
Reliable, high-speed internet is as crucial as running water. Lodgers may need to work from home, or families may want to stream entertainment (the inclusion of streaming services is another feature you might want to consider). Whatever the reason, make sure your property boasts seamless connectivity for multiple devices at a time.
Smart home technology
Lack of friction is what keeps guests coming back. Install smart home technology like voice-activated assistants, automated lighting, and climate controls to make guests’ stay as convenient as possible. It also lends a more futuristic feel, so if your property is on the contemporary side, this will level up the space.
Gourmet kitchens
High-end holidaymakers can find just as much enjoyment in dining at home as they do in restaurants, especially when the kitchen is a culinary haven. Equipped with professional-grade appliances, ample counter space, and stylish design, a gourmet kitchen invites guests to savor the art of self-catering. Luxury kitchens also provide guests with the opportunity to hire a private chef.
Premium bedding and linens
Luxury is in the details, and nowhere in the home is this the most evident than in the bedroom. High-thread-count sheets, plush duvets, and hypoallergenic pillows are just some of the universally appealing staples for a luxurious bedroom. Cotton is a popular choice, with Parachute’s cotton sheet set landing top place in Better Homes & Garden’s ranking of luxury sheets.
Home theatre systems
Nothing reads luxury like an immersive entertainment experience. A home theatre system with high-definition screens or projectors, surround sound, and comfortable seating creates a cinematic experience for movie nights or gaming sessions. If you want to up the ante, sync the Philips Hue Smart Lighting system to your TV to make the image look like it expands beyond the screen.
Why luxury amenities matter
Properties that offer luxury amenities and thoughtfully curated experiences create lasting impressions on discerning travellers. They’re not just perks; they’re strategic investments that can significantly impact a property’s success.
In a competitive market, such amenities can set a property apart from the competition, making it a more desirable choice for discerning travellers. They can also increase the perceived value of the property, allowing for higher rental income and attracting a more affluent clientele.
Satisfied guests, who have revelled in their experience, are more likely to recommend the property to their friends and family, leading to valuable word-of-mouth referrals and expanding the property’s reach to a wider audience. This reputation becomes a powerful asset, attracting travellers and solidifying the property’s position in the luxury market.
